Users experience websites on a variety of devices and screens including smartphone, tablet and TV and they expect a good browsing experience on whichever device they happen to be using. So it is crucial that you consider mobile in your overall web strategy.
As a multi device digital agency, we focus on optimising our clients websites for multiple screens and devices to increase engagement from customers.
72% of users said that mobile-friendly sites were important to them. 67% of mobile users say that when they visit a mobile-friendly site, they're more likely to purchase the service or product.
Adaptive uses server side detection and based on the capabilities of the device detected, serves up a separate version of the website for that device.
This allows greater control over the content and features for a very different optimised mobile experience but can mean higher costs to maintain, especially given the amount of different devices on the market today.
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